Marketing News and Resources

Influencer Marketing Hub offers you all the latest Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing.

Influencer Marketing
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100 Live Streaming Stats for Marketers in 2024
100 Live Streaming Stats for Marketers in 2024
Live streaming has rapidly evolved from a niche form of content into a powerful revenue-generating tool across industries. Due to this, most social media platforms now offer live streaming as one of...
How Much do YouTubers Make? + YouTube Earnings Calculator
How Much do YouTubers Make? + YouTube Earnings Calculator
Ever since creators like PewDiePie and Zoella broke the internet with their huge YouTube earnings, people have been curious about just how much money YouTubers actually make. On average, a YouTuber...
What is Influencer Marketing? – The Ultimate Guide for 2025
What is Influencer Marketing? – The Ultimate Guide for 2025
Gone are the days when brands could rely solely on flashy endorsements and mega-followers to drive sales. Today, authenticity, niche engagement, and trust are the new currencies in an increasingly...
Creator Economy
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The Ultimate Guide to Podcast Trends and Statistics in 2024
The Ultimate Guide to Podcast Trends and Statistics in 2024
While consumers are wired to respond to visuals, the podcast industry has grown significantly over the years. One reason for its success is the convenience that it offers. Considering that...
Creator Earnings: Benchmark Report 2023
Creator Earnings: Benchmark Report 2023
The global influencer market has grown tremendously since 2019, now worth over $21 billion this year compared to $16.4 billion in 2022. This growth has been paralleled by the evolution and expansion...
The State of Affiliate Marketing: Benchmark Report (2023)
The State of Affiliate Marketing: Benchmark Report (2023)
Notable Highlights Affiliate Marketing Industry is set to grow to approximately $14.3 Billion in 2023 globally and $15.7 Billion by 2024 Affiliate marketing companies raised over $1.5 Billion...
eCommerce
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Cart Abandonment Email Examples and Strategies for eCommerce Marketers
Cart Abandonment Email Examples and Strategies for eCommerce Marketers
There are various reasons why online shoppers decide to abandon their shopping carts. Whether it’s because it’s too difficult to enter their information or the page takes too long to load, it...
Everything You Need to Know About Live Shopping on TikTok
Everything You Need to Know About Live Shopping on TikTok
Live shopping on social media has boomed as a direct result of the pandemic. Between March 2020 to July 2021 only, live commerce purchases around the world rose by 76%, and the live commerce industry...
A Comprehensive Guide to the World’s Top 50 Ecommerce Companies
A Comprehensive Guide to the World’s Top 50 Ecommerce Companies
Over the past years, we’ve seen the steady rise of the ecommerce industry. Propelled by the global pandemic, global ecommerce sales increased to 140% from 2015 to 2020, with Mainland China and the...
Affiliate Marketing
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Top Affiliate Marketing Statistics for 2023
Top Affiliate Marketing Statistics for 2023
As an entrepreneur or business owner, you'd want your brand to reach a wider audience and meet its sales targets. Achieving these goals requires a lot of time, effort, and resources. Fortunately...
Best Affiliate Marketing Websites for 2025
Best Affiliate Marketing Websites for 2025
Over the years, affiliate marketing has steadily increased in popularity as a cost-effective strategy for business growth. Today, 4 out of 5 brands implement some form of affiliate program...
Top 8 Affiliate Marketing Strategies for 2025
Top 8 Affiliate Marketing Strategies for 2025
If you’ve ever Googled how to make money in your sleep, then you’ve probably heard of affiliate marketing. While it has been around since the internet’s early days, recent trends in digital...